Case Study: BMW boosts 1 Series launch engagement with Foleon

BMW boosts 1 Series engagement with Foleon in 30 days

BMW faced the challenge of creating a sleek, engaging, and mobile-optimized digital experience to match the innovation of its new 1 Series launch, moving away from traditional printed brochures. The creative agency Juice used the Foleon platform to build a premium digital brochure for this purpose.

Using Foleon, Juice implemented an interactive brochure featuring a custom dimensions comparator tool, interactive hotspots to explore car features, and integrated analytics. The solution achieved exceptional results, including 1,168 unique visits and 5,249 page views within 30 days, with an average dwell time of nearly three minutes. This provided BMW with higher engagement, greater reach, and deeper audience insight.

BMW