Case Study: Zuora clarifies its brand and expands its reach with Focus Lab

Zuora acquires Zephr and Togai with Focus Lab

Zuora, a company that provides subscription management services to enterprises, faced a challenge with its outdated and inconsistently applied brand. After more than a decade in business, its existing identity no longer reflected its forward-thinking goals or positioned it as a leader in its category. Zuora partnered with the vendor Focus Lab for a comprehensive rebranding, which included brand strategy, verbal identity, and visual identity services.

Focus Lab developed a new brand strategy and identity for Zuora to convey its progressive and supportive nature. The solution included a new logo, a vibrant visual language, and tailored messaging to create clarity and consistency. The rebranding work successfully repositioned Zuora and was followed by several business acquisitions, indicating growth and market expansion. Focus Lab also assisted Zuora in updating a wide range of assets, from email signatures to trade show booths, ensuring a cohesive launch.

Zuora