Case Study: Salesloft builds a bolder, more authentic brand with Focus Lab

Salesloft builds a sincere new brand with Focus Lab amid $2.3B valuation

Salesloft, a leading sales engagement platform, faced the challenge of a brand identity that lacked energy and prominence, failing to reflect its vibrant culture and market-leading position. They partnered with the brand agency Focus Lab to develop a new brand strategy and visual identity that would embody their authenticity and support their exponential growth.

Focus Lab developed a comprehensive new brand identity for Salesloft, including strategy, verbal identity, and a sophisticated visual system with a custom logotype, tonal green palette, and ownable patterns. The solution successfully captured the company's sincere and energetic culture, distinguishing it in the market. Following the project, Salesloft achieved a $2.3B valuation and Focus Lab continued to support them through a monthly retainer to ensure brand consistency.

Salesloft