Case Study: Vodafone achieves incremental sales and smarter cross-channel optimization with Flashtalking

Vodafone - Customer Case Study

Vodafone wanted a clearer view of the full consumer journey leading to product purchases and how multiple touchpoints influence decision-making. To address this, Vodafone worked with Flashtalking, using an algorithmic multi-touch attribution solution to better understand cross-channel customer behavior and the impact of digital media across desktop and mobile.

Flashtalking partnered with Wavemaker to feed ad-server log data into machine-learning attribution models, delivering near real-time, cross-channel insights for optimizing search, display, social, video, and affiliates. The approach helped Vodafone improve media efficiency, drive incremental sales, and refine planning; key findings included incremental sales from digital investment, better performance from targeted display versus homepage takeovers, and social creatives accounting for 85% of social conversions.

Vodafone

Christina Marshall

Senior Digital Media Lead