Case Study: Samsung turns UGC into a live museum with Flaminjoy

Samsung - Customer Case Study

Samsung, a leading technology brand and the top smartphone vendor in Romania, faced a challenge after research revealed that 60% of the urban population had never visited a museum, viewing them as old and uninteresting. The brand wanted to reimagine the museum experience for the modern era and turned to Flaminjoy for a solution.

Flaminjoy implemented a custom system that gathered user-generated content from three specific Instagram hashtags in real-time via the official APIs. This content was then displayed on large screens at a live event, creating an interactive digital museum. The solution, built in under a week, resulted in 770 million pixels of images gathered and significant media coverage, successfully transforming public perception into an engaging experience.

Samsung