Case Study: DocuSign regains engineering time, saves money, and triples data sources with Fivetran

DocuSign Regains Engineering Time and Saves Money With Automated Data Pipelines

DocuSign, the global leader in e-signature technology, faced a growing data challenge as its legacy SQL Server setup could not scale with new sources and use cases. To centralize and replicate data into a modern warehouse, DocuSign adopted Fivetran connectors alongside Snowflake, recognizing that building and maintaining custom pipelines would have required months of effort from highly paid senior engineers.

Fivetran enabled rapid, fully managed data replication into Snowflake (set up in about 20 minutes), with DocuSign running 54 connector instances and bringing in 3x more usable data sources. As a result, engineers were freed from ETL maintenance, the BI team avoided doubling in size, the company saved months of development time, and business users now rely on 100+ active Qlik dashboards—80% of employees interact with dashboards monthly—demonstrating measurable time and cost savings thanks to Fivetran.

DocuSign

Marcus Laanen

Senior Manager Business Intelligence