Case Study: Sentinel Customer Acquisition achieves 60–70% contact center cost reduction and consistent profitability with Five9

Sentinel Customer Aquisition - Customer Case Study

Sentinel Customer Acquisition is a Texas-based interactive contact center with 75+ agents handling thousands of inbound calls weekly and 40,000–70,000 outbound dials per day. The company was hampered by an expensive, premise-based Siemens dialer—requiring a $250,000 upfront purchase, $25,000+ annual support fees, heavy monthly long-distance charges ($30k–$50k), in-house IT maintenance, slow vendor support, and limited scalability.

Switching to Five9’s cloud contact center gave Sentinel single-sign-on softphone integration, CTI and ACD-driven intelligent routing, real-time supervisor coaching, and seamless connections to Lime Light CRM and IgniteProfit—allowing rapid seat scaling within 24–48 hours. The move cut dialer and contact center expenses by 60–70%, simplified operations, boosted agent efficiency and reporting, and delivered consistent profits and improved vendor support.

Sentinel Customer Aquisition

Jason Myers

Sentinel Customer Aquisition