Case Study: National Quick Service Restaurant Chain achieves transaction-neutral pricing and 100% flow-through to gross profit with Fishbowl

Recovering from a Damaging Price Increase

Fishbowl was engaged by a quick-service restaurant (QSR) chain that had reversed a recent menu price increase after rapid transaction erosion; the reversal failed to restore traffic, so Fishbowl was asked to analyze the initiative and recommend the best way forward.

Fishbowl implemented a two-pronged solution: a tiered, location-based pricing system that aligned prices to local trade-area pricing power, and a product-level price strategy using elasticity, cross-elasticity, and correlation analysis to target low-risk increases and drive profitable mix shifts. After market testing and minor adjustments, the rollout was transaction-neutral, achieved 100% flow-through to gross profit, reduced pricing risk, and provided clear standards and flexibility for future price initiatives.