Case Study: National Quick‑Service Restaurant Chain achieves higher member spend and 31.8% more visits with Fishbowl Promotions Manager & Guest Analytics

National Quick-Service Restaurant Chain - Customer Case Study

A national quick-service restaurant chain preparing a Groupon promotion wanted to understand how the offer would affect eClub members’ annual spend, average check size and visit frequency, and to measure the true incrementality of a third-party-distributed promotion. With the campaign deadline imminent, the chain needed a fast, reliable way to track redemptions to individual members and isolate promotional impact.

The chain deployed Fishbowl’s Promotions Manager across 700+ locations in three weeks to generate trackable redemption codes and enable fraud monitoring; Fishbowl’s Guest Analytics then matched redemptions to transaction histories and identified natural test and control groups. Analysis showed eClub expected annual spend of $29.89, with existing members at $32.11 (+7.4%) and new members acquired via Groupon at $35.50 (+17.2%), driven largely by a 31.8% increase in annual visits after redemption. Promotions Manager also blocked 180,465 fraudulent redemptions, avoiding an estimated $2,111,441 in fraud.