Case Study: National Casual-Dine Chain achieves $1.09M+ annual savings and revenue lift by optimizing coupon strategy with Fishbowl

National Casual-Dine Chain - Customer Case Study

Fishbowl worked with a national casual-dining chain that wanted to understand the impact of its couponing program and reduce overall discounting without hurting visits or revenue. The challenge was to identify which guests relied on coupons and tailor offers so discounts would be more effective and less costly.

Using Promotions Manager and Guest Analytics, Fishbowl segmented guests into high-use, mixed-use, and non-couponers and tested targeted tactics for each group (lower values and higher thresholds for heavy users; value-add messaging and calibrated coupons for mixed users; non-coupon value messaging for non-users). The changes saved $506,000 annually by cutting discounts for heavy couponers and drove $585,000 in incremental annual revenue from targeted campaigns, with ongoing data-driven messaging and measurement to refine the strategy.