Case Study: National Quick Service Restaurant Chain achieves 244,895 new contactable addresses (150,575 via SMS) with Fishbowl

Growing Your Marketable Audience through SMS

A national quick‑service restaurant (QSR) wanted to grow its marketing list and add a new channel to supplement email marketing. The challenge was to acquire more contactable customers and create a reliable, high-engagement communication channel.

The chain launched an SMS program in May 2015, promoted in-store with POP, achieving a 98% open rate and 45% response rate. In 18 months total contactable addresses grew by 244,895, with SMS contributing 150,575; over the last six months SMS list growth outpaced email (Email: 98,979 → 193,299, 5,240/month; SMS: 0 → 150,575, 8,365/month; Total: 98,979 → 343,874, 13,605/month).