Case Study: National Quick Serve Chain achieves a $7.48 average annual lift and targeted loyalty retention with Fishbowl

Evaluating the Impact of a Loyalty Program

Fishbowl worked with a national quick-serve chain that wanted to quantify the value of its loyalty and eClub programs—specifically, whether eClub members outperform non-members and what the impact is of joining the loyalty program.

Using Fishbowl’s Guest Analytics, the team created three comparable groups (loyalty members, eClub members, and non-members) and analyzed their behavior. Results showed eClub members had slightly lower average checks but visited more often, producing greater overall contribution; the model also estimated an average cumulative lift of $7.48 per loyalty member in the first year, with lift declining and flattening around 200 days. The client now targets members approaching the 200‑day mark to extend the program’s value.