Case Study: Regional Casual Restaurant achieves 366% return and short-term incremental traffic with Fishbowl Guest Analytics

Driving Short Term Incremental Traffic with Long Term Benefits

A regional casual-restaurant chain facing a quarter-over-quarter revenue decline wanted a quick promotion to drive short-term sales without simply pulling forward future visits. They were confident a discount offer could boost traffic but needed a way to measure true incrementality to ensure the lift was real, not cannibalized.

The chain partnered with Fishbowl and used Guest Analytics to model historical guest traffic and continuously compare actual visits during and after the promotion to the modeled baseline. The $10 off $30 promotion generated clear short-term incremental sales (with only minor pull-forward), produced a net lift and a 366% return on the discount, and left the client with a repeatable framework and data to measure incrementality for future promotions.