Case Study: National Full-Service Sports Restaurant boosts return visits and raises average check by $5 with Fishbowl Guest Analytics

Driving Incremental Visits from Lapsed Guests

A national full-service sports restaurant wanted to better understand and re-engage infrequent visitors—asking who their lapsed guests were and how to encourage them to dine more often. They needed actionable insights to drive repeat visits and increase revenue from under-engaged segments.

Using Guest Analytics, the chain discovered women made up one-third of guests and 56% of female customers had only visited once in the past year; transaction data also showed women tended to dine with larger parties and generate higher checks. A targeted campaign to lapsed female guests produced a sustained lift in visits and net sales, with a 2.7% redemption rate (vs. 1.18% company average) and an average check $5 higher than the control. The chain now pursues further segmented female targeting and continues to use Guest Analytics to measure promotion impact.