Case Study: Regional Full-Service Casual Dining Brand Achieves 72% Guest Segmentation and Boosted Email Open Rates with Fishbowl

Casual Dining Brand - Customer Case Study

A regional full-service casual dining brand partnered with Fishbowl to solve a common guest-data problem: disparate POS, email, survey and online data prevented a complete guest view, made it hard to identify statistically significant behavior trends, and limited the ability to segment guests into actionable groups for targeted engagement.

Using Fishbowl’s analytics platform the client appended demographic and psychographic data to behavioral data to model four statistically distinct personas that represented 72% of guests. That insight enabled personalized acquisition and messaging campaigns—targeted emails drove higher open rates across the board, with affluent families improving from 18% to 24% and elite nesters from 18% to 29%—and the brand continues to track persona engagement to sustain proven, relevant marketing.