Case Study: Wings Financial Credit Union achieves 30% loan growth and $100M in new loans with Fiserv Architect

Wings Financial Credit Union Improving the Member Experience and Driving Revenue Growth With Seamless Digital Banking

Wings Financial Credit Union, Minnesota’s largest credit union with $4.3 billion in assets and 210,000 members, faced a dated digital platform that limited personalization and growth for its increasingly dispersed membership. To deliver a scalable, flexible, and personalized digital experience, Wings selected Fiserv’s Architect end-to-end digital banking solution and used the Architect: SDK to build custom, self‑service capabilities.

Using Fiserv’s Architect, Wings implemented a prefill online loan application integrated with its loan origination system and launched targeted digital campaigns; as a result Wings grew loans by 30%—about $100 million in new loan revenue in one year—acquired 500 new credit card relationships generating $4 million in credit balances, and avoided at least two full‑time hires by automating application processing. Fiserv’s solution also delivered a seamless omni‑channel member experience, improved loan‑to‑share ratios, and operational efficiencies.

Wings Financial Credit Union

David Mason

CTO for the Credit Union