Case Study: United Prairie Bank achieves renewed account profitability and over $500K annual revenue/savings with Fiserv Advisory Services

United Prairie Bank Advisory Services Help Bank Boost Profitability of Underperforming Accounts

United Prairie Bank, a $560 million family‑owned community bank with 13 locations in Minnesota, faced a set of consumer checking accounts that were underperforming versus competitors and industry averages. To address this, the bank engaged the Advisory Services team at Fiserv to design a customized rewards and incentive checking program (UPick Checking) that would drive higher usage of digital and self‑service channels.

Working with Fiserv, United Prairie launched the UPick Checking suite and retrained staff to promote the new options and digital behaviors; within six months 50% of checking accounts were converted to UPick. The program produced measurable gains: nearly 10% more debit card transactions, a 4% increase in accounts using bill pay and a 25% rise in bill pay transactions, a 22% lift in e‑statement enrollment, a 44% increase in mobile banking users, and over $500,000 in annual revenue and savings — all implemented with support from Fiserv.

United Prairie Bank

Jeff Weldon

CFO