Case Study: Top 10 U.S. Bank triples P2P transaction volume and delights customers with Fiserv Turnkey Service for Zelle

Top 10 U.S. Bank Drives P2P Transaction Volume and Delights Customers With Turnkey Service for Zelle®

U.S. Largest Bank, an existing Fiserv client of Popmoney®, needed a ubiquitous, faster person-to-person (P2P) payment offering to keep transactions in‑bank and meet digital-first customer expectations. The bank’s challenge was to replace a slower P2P solution, improve the user experience, and recapture P2P volume migrating to third‑party providers.

Fiserv implemented Turnkey Service for Zelle, connecting the bank to Zelle Network® using existing back‑office infrastructure, and delivered a clean deployment in about four and a half months. After going live, P2P transaction volume nearly tripled, average monthly P2P growth rose to 21% (up from 7%), customers shifted back from nonbank apps to the bank’s platform, and users praised the faster, simpler experience.