Case Study: First National Bank of Talladega achieves streamlined account opening and increased customer referrals with Fiserv Business Process Manager

The First National Bank of Talladega Attracting and Retaining Customers with Business Process Manager for Precision

First National Bank of Talladega, the oldest continuously operating bank in Alabama, faced a cumbersome, paper-based account opening process that limited efficiency and cross-selling. To modernize operations, the bank adopted the Precision bank platform and Business Process Manager from Fiserv in March 2008.

Fiserv implemented Business Process Manager workflows to digitize account opening, automate prompts for cross-selling, enable online at-desk staff training, and streamline tasks like check reorders and form updates. The solution trimmed operating costs, improved accuracy and compliance, and boosted new-account business—more than 70% of new customers were tracked as referrals (under 1% came from Yellow Pages)—while e-statement enrollments rose significantly and errors were virtually eliminated.

First National Bank of Talladega

Chip Moore

Vice President and Head of Operations