Case Study: Shell Geismar Federal Credit Union achieves $470M asset growth and modernized account processing with Fiserv's CUnify

Shell Geismar Federal Credit Union - Customer Case Study

Shell Geismar Federal Credit Union sought to increase assets by $470 million and recognized it needed to modernize account processing, enhance member services, and better attract and retain members—especially millennials. To meet those goals, Shell Geismar implemented CUnify™ from Fiserv as its core credit union platform.

Fiserv’s CUnify delivered a modern, member-centric system with web banking, bill pay, fast response times, a relational database for targeted loan and service offers, automated back-office workflows and built-in marketing based on product demographics and transactional behavior. As a result, Shell Geismar increased the share of new members who are millennials to 80%, improved operational efficiency (freeing staff for more member interactions), and positioned the credit union to support growth and member life‑stage needs.

Shell Geismar Federal Credit Union