Case Study: First Alliance Credit Union achieves increased member engagement and 17% average monthly loan growth with Fiserv Credit Sense

First Alliance Credit Union Increased Engagement Leads to Increased Loan Success

First Alliance Credit Union needed an actionable, educational way to boost member engagement on its online and mobile platforms and to demonstrate how the credit union could help members save money. First Alliance, which uses the Portico® account processing solution from Fiserv, was competing with third‑party score sites and large banks and wanted a solution that would educate members while driving loyalty and applications.

Fiserv implemented Credit Sense, integrated directly into First Alliance’s online and mobile banking with no extra logins, and the results were rapid and measurable: launch day mobile downloads increased fivefold, more than 24% of online banking users checked their score in the first month, and the credit union saw an average monthly loan increase of 17% in the first five months—particularly for credit cards and vehicle loans. The solution was live in under two months and helped First Alliance increase cross‑selling, member financial literacy and loan conversions.

First Alliance Credit Union

Lisett Comai-Legrand

Director of Marketing & Product Management