Case Study: Central Valley Community Bank achieves rapid, data-driven growth and branch optimization with Fiserv's BankAnalyst Market

Bank’s Ambitions Included a Commercial Banking Focus and Growth Supported by Fiserv Technology

Central Valley Community Bank, headquartered in Fresno, pursued aggressive expansion through acquisitions and de novo branches but needed better market data to guide branch, location and purchase decisions. To close that gap the bank deployed BankAnalyst® Market and other Fiserv solutions (including the Signature® bank platform) from Fiserv to evaluate markets, locations and potential purchase candidates.

Fiserv’s BankAnalyst Market, supported by a senior bank strategist, delivered instant market analysis, competitive intelligence and branch network optimization that let the bank consolidate two acquired branches into one, rationalize its branch footprint and inform a new regional strategy. The Fiserv partnership contributed to measurable results—reduced expenses from consolidation, improved expansion and consolidation decisions, maximized earnings growth and data-driven returns as the bank grew from $150 million to nearly $1.6 billion in assets and about 20 locations.

Central Valley Community Bank

James Ford

President and Chief Executive Officer