Case Study: Bank of Ireland achieves real-time in-app customer engagement and tens of thousands of enrollments with Fiserv's Mobiliti Edge

Bank of Ireland - Customer Case Study

Bank of Ireland wanted to move beyond basic mobile banking to deepen customer engagement and maximize ROI from its mobile channel. The bank worked with Fiserv and leveraged the Mobiliti Edge platform to introduce real-time, targeted messaging and marketing inside its Android and iOS apps.

Fiserv implemented a mobile messaging and marketing capability that delivers dynamic in-app messages customers can act on immediately, driving direct enrollment flows. Within six months of launch Fiserv’s solution generated hundreds of thousands of click-throughs and tens of thousands of new product and service enrollments, reshaping how customers interact with the bank.

Bank of Ireland