Case Study: 1st Source Bank achieves data-driven debit card growth with Fiserv's Card Expert

A Clearer View of Data Is Helping 1st Source Bank See Growth Opportunities

1st Source Bank, a community-focused bank serving northern Indiana and southwest Michigan, needed an analytic tool to quickly and clearly understand overall debit card performance — including transaction patterns and interchange revenue — so it could identify growth opportunities and areas for improvement. To meet that need, 1st Source Bank partnered with Fiserv and implemented Card Expert.

Fiserv’s Card Expert centralized the bank’s debit‑card data into customizable dashboards and on‑demand reports (including the Ask Card Expert natural‑language query feature), removing the need to pull from “four or five” different sources and delivering consistent, timely and accurate information. As a result, 1st Source Bank achieved operational reporting efficiencies, faster decision‑making, clearer visibility into interchange rates and digital‑wallet adoption, and actionable insights to segment cardholders and target marketing — driving portfolio growth and deeper cardholder relationships.

1st Source Bank

Derek Hayes

Cards and Payments Manager