Case Study: JetBlue elevates employee communications with Firstup

JetBlue reaches 25,000 employees with personalized comms using Firstup

JetBlue, a major airline headquartered in New York City with over 25,000 employees, sought to better connect its dispersed workforce. The challenge was to make every team member, from flight crews to ground operations, feel valued and part of a unified team. To address this, JetBlue partnered with vendor Firstup to implement a personalized communication solution using their intelligent communication platform.

Firstup's solution, a custom-branded platform called On The Fly, enabled JetBlue to send targeted communications to employees based on their role, location, and profile. This allowed for the delivery of both critical updates and inspiring recognition stories directly to the right person at the right time. As a result, JetBlue significantly improved the employee experience, making its crewmembers feel more connected and valued while understanding their important role within the larger company.

JetBlue