Case Study: Vodafone achieves mobile-first, high employee engagement across 25 markets with Firstup

Going mobile Engaging employees in over 25 countries

Vodafone, a global telecommunications group operating in 25 countries, faced fragmented internal communications with too many tools and channels. Employees struggled to find relevant news and there was no consistent mobile access to company updates, leaving content unengaging and hard to reach—especially for remote workers.

By adopting Firstup and consolidating channels into a branded mobile app, Vodafone created a newsdesk-style internal communications model that put company news in employees’ pockets. The app enabled remote access, higher engagement (with some markets reaching nearly 100% weekly usage), and a shift to more fun, visual content supported by professional photography.

Vodafone

Erica Lockhart

Chief of Staff