Case Study: Shopify reunites developers across three continents with FIRST

Shopify delivers 3 flagship events in 3 countries with FIRST

Shopify, a leading e-commerce platform, faced the challenge of producing its flagship developer experience, Unite 2022, after a long hiatus from live events. The goal was to deliver three separate two-day events across different continents to bring its developer community together for learning, networking, and sharing new opportunities. The vendor, FIRST, was engaged to help produce these highly anticipated gatherings.

FIRST implemented a solution by producing three immersive events in London, Toronto, and Melbourne within a tight two-month timeframe. They created a tech-forward environment with tailored mainstages, breakout sessions, and networking lounges. The results were overwhelmingly positive, with over 350 attendees per event and significant positive feedback. The project's success was recognized with several industry awards, including silver for Best Multi Market B2B Event. FIRST successfully helped Shopify reconnect its global developer community.

Shopify