Case Study: Women’s Apparel Company achieves 13% improvement in test accuracy and reduced markdowns with First Insight

Women’s Apparel Company - Customer Case Study

Women’s Apparel Company engaged First Insight to address poor new-dress forecasting and costly markdowns. With a forecast accuracy of just 48%, slow inventory turns and margin pressure, the retailer found its in-store testing method expensive, slow and potentially biased, leaving most new styles untested and decisions uninformed. First Insight was brought in to provide faster, direct-from-consumer valuation and preference testing to improve product selection.

First Insight delivered investment guidance and rapid preference and pricing data—generating actionable insights in as little as 72 hours—so merchants could make more accurate buying decisions. The solution improved test accuracy by 13%, reduced reliance on markdowns and delivered a multi‑million dollar value proposition for Women’s Apparel Company, demonstrating measurable uplift from First Insight’s approach.