Case Study: a leading drinkware wholesaler lowers production costs by 15% with First Insight

Leading Drinkware Wholesaler lowers production costs by 15% with First Insight

A leading drinkware wholesaler faced the challenge of launching a new water bottle product with cutting-edge technology. They needed to understand how different lid technologies and marketing messages would impact customer preferences and willingness to pay. To address this, the wholesaler partnered with vendor First Insight and utilized its voice of the customer software and price optimization tools.

First Insight's solution enabled the product team to deploy digital product experience insights and segment feedback by demographics. This process revealed that a stainless steel bottle priced at $29.99 had strong market potential with customers under 45. The data showed that demand was similar for two material descriptions, allowing the wholesaler to choose the less expensive powder-coated option. This decision lowered their production costs by 15%.