Case Study: Integrated Shoe Retailing Company achieves increased sales and market share with First Insight

Integrated Shoe Retailing Company - Customer Case Study

Integrated Shoe Retailing Company was losing market share across competitive channels because its product designs didn’t align with evolving consumer style requirements. Their in‑store testing was costly, inconsistent, and absent for some nameplates, so the retailer engaged First Insight to integrate real‑time consumer insight data into its product development cycle to boost channel sales.

First Insight delivered a platform and investment guidance that supplied direct‑from‑consumer valuation data, preference and life‑cycle pricing—often within 72 hours—so designers and merchants could pick assortments tailored to specific channels. The First Insight solution improved testing speed and accuracy, drove higher channel penetration, increased sales and market share, and produced a multi‑million dollar value proposition for the Integrated Shoe Retailing Company.