Case Study: Hotter Shoes attracts younger shoppers with First Insight's Voice of the Customer analytics

Hotter Shoes boosts digital sales 27% with First Insight

Hotter Shoes, a footwear retailer with a primarily older customer base, faced a significant challenge when the COVID-19 pandemic made its brick-and-mortar sales model unsustainable. The company needed to rapidly build its e-commerce presence and attract a new, younger demographic. To address this, Hotter Shoes implemented the "Voice of the Customer" predictive analytics service from First Insight.

Using First Insight's solution, the retailer gained insights to make more accurate design, buying, and pricing decisions. This digital transformation allowed Hotter Shoes to successfully engage a younger audience online. As a result, First Insight helped the company achieve a 27 percent increase in digital sales.

Hotter Shoes