Case Study: a footwear wholesaler increases revenue 25% with First Insight

Footwear Wholesaler boosts revenue 25% with First Insight

The footwear wholesaler, a company facing pricing pressure from a key retailer, needed to validate its proposed MSRP for a ballet flat. The retailer believed a lower price point was necessary for success, creating a significant challenge for the wholesaler's margin goals. To address this, the wholesaler turned to vendor First Insight and its price optimization software.

First Insight implemented a test using its voice of customer software to evaluate consumer acceptance of the higher price point. The results confirmed strong demand at the increased ticket price. This strategy led to the product becoming a top performer, earning an additional $5 per SKU and driving a 25% lift in revenue alongside a 50% lift in profit for the quarter.

Footwear Wholesaler