Case Study: Fast Fashion Retailing Company achieves rapid, data-driven assortment decisions with First Insight

Fast Fashion Retailing Company - Customer Case Study

Fast Fashion Retailing Company, a fast-fashion retailer that had posted negative comparable store sales for over three years, needed faster, data-driven consumer feedback because traditional in-store testing took weeks or months and didn’t fit their product development timeline. They engaged First Insight to find a rapid, reliable way to make smarter assortment buying decisions while preserving their fast-fashion calendar.

First Insight implemented its rapid digital testing process (Insights), with the retailer scheduling photo studio time for product images so First Insight could test new items. Leveraging the platform, the Fast Fashion Retailing Company now tests about 90% of its new product assortment monthly, runs 7–10 Insights per assortment-planning schedule, and receives results within 72 hours—providing timely, actionable guidance that helped them better align buying with consumer demand and regain their product-innovation momentum.