Case Study: Deer Stags increases prices by 33% while maintaining demand with First Insight

Deer Stags increases prices by 33% with First Insight

The footwear wholesaler Deer Stags faced a challenge in determining the optimal price for a new boot. Their retail partners believed the product should sell for $19.99, but Deer Stags wanted to assess if a higher price point was feasible. They turned to vendor First Insight and its price optimization software to resolve this discrepancy.

First Insight conducted a test with target consumers, which revealed that the boots were perceived as a great value at the higher price of $29.99. This data gave Deer Stags the confidence to successfully convince their retailer to adopt the $29.99 price. As a result, both the wholesaler and retailer achieved a 33% increase in price while fully maintaining consumer demand, leading to significantly higher margins.

Deer Stags