Case Study: David's Bridal achieves over 20% forecast accuracy improvement, 3-month faster time-to-market and reduced costs with First Insight

David’s Bridal - Customer Case Study

David’s Bridal, a leading wedding gown retailer with more than 300 stores, struggled with low forecast accuracy (48%), heavy markdowns and slow-moving inventory when introducing new styles. To better align assortment and pricing with customer demand, they implemented First Insight’s consumer-driven product testing and pricing platform.

By using First Insight, David’s Bridal gained inventory investment guidance and price-point recommendations for dresses that hadn’t been produced, comparing consumer feedback with store associates and getting actionable results in as little as 72 hours. The First Insight solution increased forecast accuracy by more than 20%, cut time to market by three months, reduced in-store testing costs by over 20%, and enabled deeper buys that drove a 120% revenue increase on one gown.

David’s Bridal

Jeff Warzel

Senior Vice President