Case Study: Big-Box Specialty Retailing Company achieves reduced risk and optimized buying decisions with First Insight

Big-Box Specialty Retailing Company - Customer Case Study

Big-Box Specialty Retailing Company faced a risky expansion of a vendor’s apparel assortment — an exclusive yoga & fitness wear line plus new women’s running and men’s apparel — from a supplier known for footwear but not apparel. Because big-box buyers rarely test items before purchase, the retailer engaged First Insight to evaluate market potential and identify likely winners and losers in time for the vendor’s co-op- and ad-supported launch.

First Insight delivered fast, actionable product testing and placed each SKU into one of six recommendation “buckets” (from Invest to Avoid), enabling buyers to select items, calibrate buy quantities, adjust pricing strategies, and negotiate better terms with the vendor. By using First Insight’s results, the Big-Box Specialty Retailing Company reduced assortment risk and made informed buying and pricing decisions ahead of the campaign.