Case Study: Beacon Design achieves a consumer-informed 2026 ornament collection with First Insight

Beacon Design launches first consumer-informed ornament collection with First Insight for 2026

Beacon Design, a leading U.S. manufacturer of keepsake ornaments, faced a blind spot in understanding end-customer sentiment for its designs because it sells primarily through retail partners. To ensure its 2026 collection would align with real-world demand, the company partnered with vendor First Insight to use its AI-driven platform and Value Score to gain direct consumer insight.

Using First Insight's Agentic AI to collect and analyze large-scale consumer input, Beacon Design was able to validate new concepts, test messaging, and objectively evaluate which legacy ornaments to keep or retire. The results allowed Beacon to confidently advance emotionally resonant designs, resolve internal debates with data, and create its first consumer-informed and AI-guided ornament collection, ensuring it was effectively aligned with market demand.

Beacon Design