Case Study: Buffer achieves company‑wide collaboration and seamless developer handoff with Figma

How to convince your team to switch to Figma

Buffer, the fully remote social media management app, struggled with siloed design work: files buried in Dropbox, platform‑locked design tools, and engineers or PMs who couldn’t easily view or interact with designs. Senior designer James Morris led a company‑wide shift to Figma, the collaborative cloud‑based design and prototyping platform, to make design more accessible and to change design’s role in the engineering‑driven organization.

Figma delivered a browser‑accessible “source of truth” with shareable URLs, free view‑only accounts, a Team Library, built‑in prototyping and developer handoff, and real‑time collaboration. By running an exploration period, whiteboarding demos, and hands‑on sessions, Buffer got engineers and designers to adopt Figma; the result was company‑wide buy‑in, smoother handoffs without platform barriers (no one needed to buy a Mac), faster feedback, and a more transparent, collaborative design process.

Buffer

James Morris

Senior Designer