Case Study: Alaska Airlines achieves faster, more consistent digital design with Figma

Alaska Airlines saves 11 hours a week with Figma variables

Alaska Airlines faced the challenge of maintaining a consistent customer experience across its growing number of digital interfaces. Their previous design tools created a disjointed system, leading to design inconsistencies and collaboration difficulties between designers and engineers. To solve this, they implemented the Figma design platform and its advanced features to overhaul their Auro design system.

By leveraging Figma's features, especially variables, the design team saved an average of 11 hours per week per designer. The solution dramatically improved collaboration and accelerated their workflow; a critical flight status page redesign was completed in one sprint instead of an estimated four or five. Figma enabled Alaska Airlines to achieve a more consistent digital experience, ship products faster, and foster better collaboration between teams.

Alaska Airlines