Case Study: Major European Retailer achieves real-time personalized offers and deeper customer loyalty with FICO Decision Management Suite

Retailer Uses FICO Decision Management Suite to Sense and Respond in Real Time

A major European retailer, already using sophisticated predictive models and campaign tools, was losing customers and seeing profits decline because its analytics ran in overnight batches and couldn’t deliver timely, in‑store personalized offers. The challenge was to build a platform that combined historical and real‑time customer interactions plus external data to recognize loyalty and deliver contextually relevant offers at the moment of interaction.

The retailer implemented FICO® Decision Management Platform Streaming together with FICO® Xpress Optimization Suite, using visual composition to assemble a working real‑time offers solution in three weeks with no custom code. Contextual profiles fused batch and streaming data so the system could score thousands of models and solve optimization problems in about 250 ms while using roughly 1/200th the hardware of traditional approaches—demonstrating massive scale, low latency and rapid time‑to‑value for sense‑and‑respond marketing.