Case Study: Pekin Insurance achieves point-of-sale underwriting and streamlined expansion with FICO Blaze Advisor

Pekin Insurance Leveraging Business Rules and Analytics as a Formula for Growth

Pekin Insurance, a 90‑year‑old carrier with $2 billion in assets, more than 700 employees, 1,200 agencies and 7,500 independent agents, wanted to modernize its underwriting to deliver faster, more customer‑centric decisions. Their goal was true point‑of‑sale underwriting, which required a rules engine tightly integrated with predictive analytics—capabilities they found only in FICO.

Pekin implemented FICO Blaze Advisor together with FICO’s predictive analytics, enabling real‑time verification and decisioning at the point of sale. The solution streamlined operations so fewer people can handle more work, supported expansion into new states without adding underwriting staff, and prompted Pekin to explore additional FICO insurance and fraud solutions.

Pekin Insurance

James K. Ruth

Director of Personal Lines Underwriting