Case Study: Akbank achieves 129% increase in profit with FICO® Platform

Leading Turkish bank increases profits by 129% using FICO® Platform

Akbank, one of Turkey’s largest retail banks, wanted to grow market share and expand consumer access to credit cards by increasing approval rates and limits while navigating strict Turkish regulations—without increasing credit losses.

By deploying the FICO Platform Optimization Capability using machine learning, action-effect modeling and decision optimization, Akbank optimized offers and strategy. The bank achieved a 60% increase in approval limits, a 45% rise in credit card approvals and a 129% increase in profit, while keeping credit losses stable, maintaining regulatory compliance and improving customer service.

Akbank