Case Study: Latin American financial firm achieves reduced attrition and increased cross-selling with FICO

Latin American financial firm distills key insights from big data for competitive edge

A major Latin American financial services firm that leads in retirement products was losing potential advantage in a crowded market: it had amassed vast, noisy data but lacked a quick, reliable way to convert that data into actions to reduce customer attrition and increase profitable cross‑sells.

In weeks, FICO consolidated 20+ data sources, cleaned and enriched the data, extracted 1,200+ predictive signals and delivered attrition scorecards and a cross‑sell model. The models let the client rank customers by risk and opportunity, target personalized retention and offer strategies to its most valuable accounts, and provided a roadmap for further analytic improvements to sustain competitive differentiation.