FICO
228 Case Studies
A FICO Case Study
Large Australian Bank, which manages more than 800,000 varying price points across products, geographies, channels and branches, needed to cut the volume of banker escalations to a central price desk for customer-specific requests while also driving digital adoption.
The bank implemented FICO® Precision Price Execution (Price Execution Solution for Deposits) to deliver granular, customer-specific pricing, provide frontline bankers with controlled discretion, and run champion/challenger testing. The change dramatically reduced escalations, maintained deposit balances while lowering rates by several basis points, boosted retention and referrals, increased digital adoption by surfacing effective rates in mobile channels, and delivered end-to-end auditability and faster time-to-market for pricing campaigns.
Large Australian Bank