Case Study: HSBC UK achieves 6% share of wallet growth with FICO AI-powered optimization

HSBC boosts share of wallet 6% with FICO optimization

HSBC UK faced the challenge of balancing credit growth, financial risk, and new regulatory requirements under the UK Consumer Duty, all while navigating pandemic-related disruptions. To transform its credit line strategies, the bank partnered with vendor FICO to leverage its AI-powered Enterprise Optimization Capability from the FICO Platform.

FICO implemented a solution using mathematical optimization and causal inference models, processing 40 different scenarios to automate and improve decision-making. This approach replaced traditional champion-challenger testing and ensured responsible lending at scale. The results included a 15% increase in monthly spend among targeted customers, a 2% improvement in active rate, and a 6% boost in share of wallet, all achieved without increasing financial risk. The successful project earned HSBC and FICO multiple industry awards.

HSBC