FICO
228 Case Studies
A FICO Case Study
BBVA Bancomer, one of Mexico’s largest banks (11 million customers, a 27% share of the consumer wallet and 17 million cards), was battling aggressive, shape‑shifting fraud—especially illegal electronic transfers and online attacks—against a market with a high fraud rate. The bank needed an enterprise‑wide approach to detect and stop multi‑channel threats without degrading the customer experience.
Bancomer deployed FICO Falcon Fraud Manager across credit, debit, online and ATM channels, supplemented by data mining, chip‑and‑PIN, token authentication and SMS alerts. The results were dramatic: credit‑card fraud fell from 100 to about 9 basis points, debit fraud dropped ~70% in the first year, online losses decreased 88% and attempts fell 50%; Falcon detected 90% of attempts within minutes and helped recover 80% of detected fraud while reducing false positives and improving authorization confidence.
Gaston Huerta
BBVA Bancomer