Case Study: Leading Communication Services Company streamlines customer acquisition and boosts profitability with FICO Optimization Solutions

FICO Optimization Solutions Streamline Customer Acquisition

A leading North American telecom serving more than 50 million subscribers needed to improve costly customer acquisition by tailoring equipment and service offers to each applicant’s credit risk. Their legacy optimization tool constrained reporting and strategy development, so the Credit Analytics team required a faster, more flexible way to test, scale and operationalize analytically driven acquisition policies across internet, retail and third-party channels.

They implemented FICO Xpress Optimization Suite with FICO Optimization Modeler to rapidly build and deploy customizable optimization models that generate multiple offer scenarios (deposits, device mix, lines) per applicant. The solution reduced exposure to high-credit-risk customers, boosted activations for low-risk applicants, and drove higher customer satisfaction and profitability across acquisition channels while enabling quick adjustments to changing market dynamics.