Case Study: ConAgra Foods achieves deeper consumer insight and higher engagement with FICO Precision Marketing Manager

ConAgra Foods transforms impersonal offers into engaging consumer experiences

ConAgra Foods, a $12–13 billion branded foods company (Healthy Choice, Hunt’s, Orville Redenbacher’s), needed to boost consumer engagement across channels and prove the value of interactive marketing. After rapidly growing its consumer database, the company required a standardized, 360-degree view of customers to move from one-size-fits-all communications to meaningful, personalized experiences.

ConAgra implemented FICO Precision Marketing Manager—integrating data, APIs and a real-time decisioning engine, upgrading its data warehouse, and applying rules-based personalization across sites. The platform enabled dynamic surveys, targeted offers and consistent interaction rules, driving deeper customer insight, a more than 400% database increase, higher engagement, more effective campaigns, improved retention and better marketing ROI.

ConAgra Foods

Kevin Doohan

Head of Interactive Marketing & CRM