Case Study: The Coca-Cola Company achieves major loyalty, site-traffic and sales growth with FICO Precision Marketing Manager

Boosting sales and site traffic, Coca-Cola breaks ground in customer loyalty

The Coca‑Cola Company wanted to reward loyal consumers and build one‑to‑one relationships across its many brands, a daunting task for a company that serves 1.5 billion drinks a day. Marketing needed an interactive, scalable way to connect consumers to the brand portfolio and capture cross‑brand engagement data.

Coca‑Cola launched the PIN‑based My Coke Rewards program in 2006 on the FICO Precision Marketing Manager platform, using PIN entry, personalized offers and partner prizes to drive participation. The program grew rapidly—more than 11 million members have entered 600+ million PINs, the site logged 60+ million sweepstakes entries and traffic jumped to 8.6 million unique visits in Q3 2007 (a ~13,000% year‑over‑year increase)—delivering higher engagement, expanded cross‑brand insights and industry recognition.

The Coca-Cola Company

Tara Scarlett

Senior Manager, Consumer Relationship Marketing and Precision Marketing