Case Study: Banco Ficohsa achieves 40% sales lift and 35% higher profitability per account with FICO's Blaze Advisor and Decision Optimizer

Banco Ficohsa Increases Sales and Profits by Millions of Dollars with Decision Management Technology

Banco Ficohsa, a top-10 bank in Central America, faced limits from hard-coded and manual decision processes that made it difficult to be consistent, agile and highly segmented across originations and account management as it pursued growth and regional expansion.

By implementing FICO Blaze Advisor and Decision Optimizer, the bank quickly deployed rules-driven strategies, driving a 40% uplift in extra-cash sales within three months and a 35% increase in profitability per account from credit-line optimization. Time-to-market fell from six months to 15 days (updates from one month to one day), IT involvement dropped from 100% to 5%, segmentation expanded from 10 to 75 treatments, and the solution supported rapid regional expansion and a swift Citibank consumer-business migration.

Banco Ficohsa

Zadik Lopez

Regional Analytics Manager